| 000 | 02303nam a22003137a 4500 | ||
|---|---|---|---|
| 001 | sulb0078420 | ||
| 003 | BD-SySUS | ||
| 005 | 20230531165451.0 | ||
| 008 | 210413s2022 enk b 001 0 eng | ||
| 010 | _a 2021010062 | ||
| 020 | _a9789881566331 | ||
| 040 |
_aDLC _beng _erda _cDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aTX911.3.M27 _bS65 2022 |
| 082 | 0 | 0 |
_a647.94068 _223 _bMOU |
| 245 | 0 | 0 |
_aMountain resorts / _cby Mandy Li (Editor) |
| 263 | _a2108 | ||
| 264 | 1 |
_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2022. |
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| 300 | _a 269 pages : color illustrations, plans ; 30 cm. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills developed by mature markets. This book provides these insights by offering a critical and up-to-date examination of the mountain industry. This book covers branding, management and revenue optimization in an industry where very heavy investments are requested and mature markets need to ensure they remain competitive. Chapters include interviews with professionals and international experts on mature markets to shed light on the development and marketing strategies that make these resorts successful. Major issues facing mountain resorts today are addressed, including climate change, sustainability, covid-19, the experience economy, yield management and dynamic pricing policies, and investment management. Offering valuable knowledge on how to successfully market and manage ski resorts in an ever-changing and competitive environment, this will be useful reading for upper-level students, researchers and current practitioners in winter sports, destination development and management, sport tourism and development studies"-- _cProvided by publisher. |
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| 650 | 0 |
_aMountain resorts _xManagement. _961854 |
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| 650 | 0 |
_aSki resorts _xManagement. _961855 |
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| 650 | 0 |
_aHotel management. _961856 |
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| 700 | 1 |
_aLi, Mandy _961857 |
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| 776 | 0 | 8 |
_iOnline version: _aSolelhac, Armelle. _tMountain resort marketing and management _dAbingdon, Oxon ; New York, NY : Routledge, 2022 _z9781003039396 _w(DLC) 2021010063 |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c84803 _d84803 |
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