| 000 | 03083pam a22005171i 4500 | ||
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| 001 | 0077853 | ||
| 003 | BD-SySUS | ||
| 005 | 20230620121952.0 | ||
| 006 | m || d | | ||
| 007 | cr ||||||||||| | ||
| 008 | 210916s2021 enka ob 001|0|eng|d | ||
| 015 |
_aGBC1G2660 _2bnb |
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| 020 |
_a9781000485684 (ePub ebook) : _c£56.99 |
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| 020 |
_z9780367443368 (pbk.) : _c£200.00 |
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| 020 |
_z9780367436230 (pbk.) : _c£56.99 |
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| 020 |
_a9781000485646 (PDF ebook) : _c£56.99 |
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| 020 |
_a9780367443382 (ebook) : _c£56.99 |
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| 024 | 7 |
_a10.4324/9780367443382 _2doi |
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| 035 | _a(Uk)020341631 | ||
| 037 |
_a9781000485684 _bIngram Content Group |
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| 040 |
_aStDuBDS _beng _erda _epn _cStDuBDS _dUk |
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| 042 | _aukblsr | ||
| 082 | 0 | 4 |
_a659.144 _223 _bJUI |
| 100 | 1 |
_aJuska, Jerome M., _eauthor. _962411 |
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| 245 | 1 | 0 |
_aIntegrated marketing communication : _badvertising and promotion in a digital world / _cJerome M. Juska. |
| 250 | _aSecond edition. | ||
| 264 | 1 |
_aLondon : _bRoutledge, _c2021. |
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| 300 |
_a1 online resource : _billustrations (colour). |
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| 336 |
_atext _2rdacontent |
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| 336 |
_astill image _2rdacontent |
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| 337 |
_acomputer _2rdamedia |
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| 338 |
_aonline resource _2rdacarrier |
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| 500 | _aPrevious edition: 2017. | ||
| 500 | _aAcademic | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _a1. Artificial Intelligence: Another Digital Transformation for the Future of Marketing 2. Integrated Marketing Communication: Pathways for Brand Messages and Content 3. Marketing Research Methods: Collecting and Analyzing Input for Decision-Making 4. Objectives and Budgets: Planning, Allocating, and Implementing Financial Resources 5. Segmentation Strategies: Prioritizing Target Groups for Effective Brand Communication 6. Creativity Strategies and Advertising: The Storytelling Process, People, and Procedures 7. Digital Media Strategies: Owned and Shared Pathways for Delivering Brand Content 8. Legacy Media Strategies: Paid Pathways for National and Local Advertising Campaigns 9. Sales Promotion Strategies: Motivating Shoppers to React and Respond to Special Offers 10. Public Relations Strategies: Earned Media Coverage and Building Lasting Relationships 11. Brand Visibility Strategies: Displaying a Physical Presence and Using Personal Contact 12. B2B Communication Strategies: Retaining Customers and Discovering New Buyers | |
| 506 | 1 |
_aLegal Deposit; _cOnly available on premises controlled by the deposit library and to one user at any one time; _eThe Legal Deposit Libraries (Non-Print Works) Regulations (UK). _5UkOxU |
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| 540 |
_aRestricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. _5UkOxU |
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| 588 | _aDescription based on CIP data; resource not viewed. | ||
| 650 | 0 |
_aInternet advertising. _962412 |
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| 650 | 0 |
_aInternet marketing. _962413 |
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| 776 | 0 | 8 |
_iPrint version : _z9780367443368 |
| 942 |
_2ddc _cBK |
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| 999 |
_c84855 _d84855 |
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