| 000 | 02586nam a22004458i 4500 | ||
|---|---|---|---|
| 001 | 020846619 | ||
| 003 | BD-SySUS | ||
| 005 | 20230904091818.0 | ||
| 006 | m|||||o||d|||||||| | ||
| 007 | cr|||||||||||| | ||
| 008 | 110303s2014 enk o ||1 0|eng|d | ||
| 020 | _a9781139046107 (ebook) | ||
| 020 | _z9780521836685 (hardback) | ||
| 020 | _z9780521545242 (paperback) | ||
| 035 | _a(UkCbUP)CR9781139046107 | ||
| 040 |
_aUkCbUP _beng _erda _cUkCbUP _dUkOxU |
||
| 050 | 0 | 0 |
_aJF2112.A4 _bS295 2014 |
| 082 | 0 | 0 |
_a324.7/3 _223 |
| 100 | 1 |
_aScammell, Margaret, _eauthor. _964520 |
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| 245 | 1 | 0 |
_aConsumer Democracy : _bThe Marketing of Politics / _cMargaret Scammell. |
| 264 | 1 |
_aCambridge : _bCambridge University Press, _c2014. |
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| 300 |
_a1 online resource (240 pages) : _bdigital, PDF file(s). |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 490 | 0 | _aCommunication, Society and Politics | |
| 500 | _aAccess provided by Cambridge University Press as part of Cambridge Core. | ||
| 520 | _aThis book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition. | ||
| 588 | _aTitle from publisher's bibliographic system (viewed on 19 Apr 2017). | ||
| 650 | 0 |
_aAdvertising, Political. _964521 |
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| 650 | 0 |
_aPublic relations and politics. _964522 |
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| 650 | 0 |
_aCommunication in politics. _964523 |
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| 650 | 0 |
_aCampaign management. _964524 |
|
| 710 | 2 |
_aCambridge University Press, _epublisher. _964525 |
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| 776 | 0 | 8 |
_iPrint version: _z9780521836685 |
| 830 | 0 |
_aCommunication, society, and politics. _964526 |
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| 830 | 0 |
_aCambridge core. _964527 |
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| 856 | 4 | 0 |
_3 Cambridge University Press _uhttps://doi.org/10.1017/CBO9781139046107 |
| 942 |
_2ddc _cEBK |
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| 999 |
_c85178 _d85178 |
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