000			02840nam a22004097a 4500
001			0081834
003			BD-SySUS
005			20250914115852.0
008			200806s2021 nyu b 001 0 eng
010			_a 2020035768
020			_a9780367431426 _q(hbk)
020			_a9780367425654 _q(pbk)
020			_z9781003001430 _q(ebk)
035			_a21654922
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aH61.95 _b.N38 2021
082	0	0	_a300.28546 _223 _bNET
245	0	0	_aNetnography unlimited : _bunderstanding technoculture using qualitative social media research / _cedited by Robert V. Kozinets and Rossella Gambetti.
263			_a2103
264		1	_aNew York, NY : _bRoutledge, _c2021.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures, for over two decades netnography has impacted the research practices of scholars around the world. In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture"-- _cProvided by publisher.
650		0	_aSocial sciences _xComputer network resources. _970164
650		0	_aSocial media. _970165
650		0	_aQualitative research. _970166
700	1		_aKozinets, Robert V., _d1964- _eeditor. _970167
700	1		_aGambetti, Rossella, _eeditor. _970168
776	0	8	_iOnline version: _tNetnography unlimited _dNew York : Routledge, 2021. _z9781003001430 _w(DLC) 2020035769
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c87299 _d87299