000 00642nam a2200205 a 4500
001 sulb27202
008 130324s1996 ii a 000 0 eng d
020 _a8185386137
040 _aBD-SySUS
_cBD-SySUS
082 0 0 _a658.8
_222
100 1 _aCravens, David W.
245 1 0 _aMarketing management /
_cDavid W Cravens; Gerald E Hills; Robert B Woodruff.
260 _aNew Delhi :
_bA. I. T. B. S. Pub. and Dis. ,
_c1996.
300 _axx, 714 p. :
_bill. ;
_c26 cm.
650 0 _aMarketing -- Management.
650 0 _aMarketing -- Gestion.
650 0 _aMarketingmanagement.
700 1 _aHills, Gerald E.
700 1 _aWoodruff, Robert B.
999 _c9713
_d9713