| 000 | 00701nam a2200217 a 4500 | ||
|---|---|---|---|
| 001 | sulb39592 | ||
| 008 | 130324s1997 xxua b 001 0 eng d | ||
| 020 | _a0844232378 | ||
| 040 |
_aDLC _cDLC _dDLC _dBD-SySUS |
||
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 | _aMarconi, Joe. | |
| 245 | 1 | 0 |
_aCrisis marketing : _bwhen bad things happen to good companies / _cJoe Marconi. |
| 250 | _a2nd ed. | ||
| 260 |
_aChicago, Ill. : _bNTC Business Books, _cc1997. |
||
| 300 |
_ax, 246 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references (p. 233-237) and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 |
_aMarketing _xCase studies. |
|
| 650 | 0 | _aCrisis management. | |
| 650 | 0 |
_aCrisis management _xCase studies. |
|
| 999 |
_c9831 _d9831 |
||