Principles and practice of marketing /
Jobber, David, 1947-
Principles and practice of marketing / David Jobber. - 3rd. ed. - London : McGraw-Hill, c2001 - xx, 823 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0077079353
Marketing.
Marketing--Case studies.--Europe
658.8
Principles and practice of marketing / David Jobber. - 3rd. ed. - London : McGraw-Hill, c2001 - xx, 823 p. : ill. (some col.) ; 25 cm.
Includes bibliographical references and index.
0077079353
Marketing.
Marketing--Case studies.--Europe
658.8