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Principles and practice of marketing / (Record no. 11707)

MARC details
000 -LEADER
fixed length control field 00598nam a2200193 a 4500
001 - CONTROL NUMBER
control field sulb41408
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130330s2001 enka b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0077079353
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-SySUS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jobber, David,
Dates associated with a name 1947-
245 10 - TITLE STATEMENT
Title Principles and practice of marketing /
Statement of responsibility, etc. David Jobber.
250 ## - EDITION STATEMENT
Edition statement 3rd. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. London :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2001
300 ## - PHYSICAL DESCRIPTION
Extent xx, 823 p. :
Other physical details ill. (some col.) ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Topical term or geographic name as entry element Marketing
Geographic subdivision Europe
General subdivision Case studies.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 30/03/2013   658.8 JOP 0041408 30/03/2013 1 30/03/2013