The Weather Channel :
Batten, Frank, 1927-2009.
The Weather Channel : the improbable rise of a media phenomenon / Frank Batten with Jeffrey L. Cruikshank. - Boston, Mass. : Harvard Business School Press, 2002. - xi, 276 p., [16] p. of plates : ill. (some col.) ; 24 cm.
Includes index.
Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context.
1578515599 (alk. paper)
Weather Channel (Television station : Atlanta, Ga.)--History--20th century.
Television weathercasting--History--Georgia--Atlanta--20th century.
551.6309
The Weather Channel : the improbable rise of a media phenomenon / Frank Batten with Jeffrey L. Cruikshank. - Boston, Mass. : Harvard Business School Press, 2002. - xi, 276 p., [16] p. of plates : ill. (some col.) ; 24 cm.
Includes index.
Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context.
1578515599 (alk. paper)
Weather Channel (Television station : Atlanta, Ga.)--History--20th century.
Television weathercasting--History--Georgia--Atlanta--20th century.
551.6309