MARC details
000 -LEADER |
fixed length control field |
01118nam a2200217 a 4500 |
001 - CONTROL NUMBER |
control field |
sulb50290 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
130219s2002 mauaf 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1578515599 (alk. paper) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
BD-SySUS |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
551.6309 |
Edition number |
22 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Batten, Frank, |
Dates associated with a name |
1927-2009. |
245 14 - TITLE STATEMENT |
Title |
The Weather Channel : |
Remainder of title |
the improbable rise of a media phenomenon / |
Statement of responsibility, etc. |
Frank Batten with Jeffrey L. Cruikshank. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Boston, Mass. : |
Name of publisher, distributor, etc. |
Harvard Business School Press, |
Date of publication, distribution, etc. |
2002. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 276 p., [16] p. of plates : |
Other physical details |
ill. (some col.) ; |
Dimensions |
24 cm. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Foundations -- A new idea -- Building the data path -- Birthing pains -- Flirting with extinction -- The fast lane -- Brand building and other adventures -- Disruptive technologies -- The Weather Channel in context. |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Weather Channel (Television station : Atlanta, Ga.) |
General subdivision |
History |
Chronological subdivision |
20th century. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Television weathercasting |
Geographic subdivision |
Georgia |
-- |
Atlanta |
General subdivision |
History |
Chronological subdivision |
20th century. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Cruikshank, Jeffrey L. |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/fy033/2002000219.html">http://www.loc.gov/catdir/toc/fy033/2002000219.html</a> |