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Branding demystified

Verma, Harsh V.

Branding demystified plans to payoffs / [electronic resource] : Harsh V. Verma. - Delhi ; London : Response, c2010. - 1 online resource (xiii, 247 p.) : ill.

Includes bibliographical references.

ISBN: 9788132108054 (ebook) : No price

Subjects--Topical Terms:
Branding (Marketing)--Management.
Communication in marketing.

LC Class. No.: HF5415.1255 / .V47 2010

Dewey Class. No.: 658.827

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