Brands, consumers, symbols, & research
Levy, Sidney J., 1921-
Brands, consumers, symbols, & research Sidney J. Levy on marketing / [electronic resource] : Sidney J Levy ; compiled by Dennis W. Rook. - Thousand Oaks, Calif. ; London : SAGE, c1999. - 1 online resource (xvii, 590 p.) : ill.
Includes bibliographical references and index.
9781452231372 (ebook) : No price
Marketing--United States.
Advertising--United States.
Consumer behavior--United States.
HF5415.1 / .L48 1999
658.8
Brands, consumers, symbols, & research Sidney J. Levy on marketing / [electronic resource] : Sidney J Levy ; compiled by Dennis W. Rook. - Thousand Oaks, Calif. ; London : SAGE, c1999. - 1 online resource (xvii, 590 p.) : ill.
Includes bibliographical references and index.
9781452231372 (ebook) : No price
Marketing--United States.
Advertising--United States.
Consumer behavior--United States.
HF5415.1 / .L48 1999
658.8