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Brands, consumers, symbols, & research [electronic resource] : Sidney J. Levy on marketing / Sidney J Levy ; compiled by Dennis W. Rook.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. ; London : SAGE, c1999.Description: 1 online resource (xvii, 590 p.) : illISBN:
  • 9781452231372 (ebook) :
Subject(s): DDC classification:
  • 658.8 23
LOC classification:
  • HF5415.1 .L48 1999
Online resources:
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Includes bibliographical references and index.

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