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The marketing of the president

Newman, Bruce I.

The marketing of the president political marketing as campaign strategy / [electronic resource] : Bruce I. Newman. - Thousand Oaks, Calif. : SAGE, c1994. - 1 online resource (xvii, 163 p.)

ISBN: 9781483326702 (ebook) : No price

Subjects--Topical Terms:
Presidents--Election.--United States
Campaign management--United States.
Political campaigns--United States.
Marketing--United States.

LC Class. No.: JK528 / .N48 1994

Dewey Class. No.: 324.70973

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