Marketing theory
Marketing theory [electronic resource] /
edited by Pauline Maclaran, Michael Saren and Mark Tadajewski.
- Los Angeles, [Calif.] ; London : SAGE, 2008.
- 1 online resource (3 v.) : ill.
- SAGE library in marketing .
- SAGE library in marketing. .
Includes bibliographical references.
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
9781446262450 (ebook) : No price
Marketing--Philosophy.
HF5415 / .M32318 2008
658.8001
Includes bibliographical references.
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
9781446262450 (ebook) : No price
Marketing--Philosophy.
HF5415 / .M32318 2008
658.8001