Marketing theory [electronic resource] / edited by Pauline Maclaran, Michael Saren and Mark Tadajewski.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781446262450 (ebook) :
- 658.8001 23
- HF5415 .M32318 2008
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
Includes bibliographical references.
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