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Marketing theory [electronic resource] / edited by Pauline Maclaran, Michael Saren and Mark Tadajewski.

Contributor(s): Material type: TextTextSeries: SAGE library in marketingPublication details: Los Angeles, [Calif.] ; London : SAGE, 2008.Description: 1 online resource (3 v.) : illISBN:
  • 9781446262450 (ebook) :
Subject(s): DDC classification:
  • 658.8001 23
LOC classification:
  • HF5415 .M32318 2008
Online resources:
Contents:
v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.
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v. 1. The development of marketing theory and its philosophical underpinnings -- v. 2. Major theoretical debates and contemporary issues in marketing theory -- v. 3. The impact of theory on representations of the consumer and the marketing organisation.

Includes bibliographical references.

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