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Advertising and promotion

Hackley, Christopher E.

Advertising and promotion communicating brands / [electronic resource] : Chris Hackley. - London : SAGE, 2005. - 1 online resource (264 p.) : col. ill.

Includes bibliographical references and index.

ISBN: 9781446278789 (ebook) : No price

Subjects--Topical Terms:
Advertising.
Advertising--Social aspects.
Sales promotion.
Advertising--Brand name products.

LC Class. No.: HF5823 / .H185 2005

Dewey Class. No.: 659.1

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