Advertising and promotion (Record no. 20730)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00973pam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0000486 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160307115710.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130912s2005 enka fo| 001|0|eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781446278789 (ebook) : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Description conventions | pn |
| Modifying agency | BD-SySUS |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .H185 2005 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hackley, Christopher E. |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Medium | [electronic resource] : |
| Remainder of title | communicating brands / |
| Statement of responsibility, etc. | Chris Hackley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (264 p.) : |
| Other physical details | col. ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Social aspects. |
| Topical term or geographic name as entry element | Sales promotion. |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Brand name products. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Read Online / DOWNLOAD |
| Uniform Resource Identifier | <a href="http://knowledge.sagepub.com/view/advertising-and-promotion/SAGE.xml">http://knowledge.sagepub.com/view/advertising-and-promotion/SAGE.xml</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | |
No items available.