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The SAGE handbook of advertising

The SAGE handbook of advertising [electronic resource] / Advertising edited by Gerard J. Tellis, Tim Ambler. - Los Angeles, [Calif.] ; London : SAGE, 2007. - 1 online resource (xvi, 491 p.) : ill.

Includes bibliographical references and index.

ISBN: 9781848607897 (ebook) : No price

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .S17 2007

Dewey Class. No.: 659.1

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