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How advertising works

How advertising works the role of research / [electronic resource] : edited by John Philip Jones. - Thousand Oaks, Calif. ; London : SAGE, c1998. - 1 online resource (358 p.) : ill., facsims.

Includes bibliographical references and index.

ISBN: 9781452231501 (ebook) : No price

Subjects--Topical Terms:
Advertising.
Advertising--Research.

LC Class. No.: HF5823 / .H58 1998

Dewey Class. No.: 659.1

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