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How advertising works [electronic resource] : the role of research / edited by John Philip Jones.

Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. ; London : SAGE, c1998.Description: 1 online resource (358 p.) : ill., facsimsISBN:
  • 9781452231501 (ebook) :
Subject(s): DDC classification:
  • 659.1 23
LOC classification:
  • HF5823 .H58 1998
Online resources:
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Includes bibliographical references and index.

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