Marketing theory
Marketing theory a student text / [electronic resource] :
edited by Michael J. Baker & Michael Saren.
- 2nd ed.
- Los Angeles : SAGE, 2010.
- 1 online resource (xvii, 428 p.) : ill.
Previous ed.: 2000.
Includes bibliographical references and index.
9781446280096 (ebook) : No price
Marketing.
Marketing--History.
Marketing--Philosophy.
HF5415 / .M32325 2010
658.8001
Previous ed.: 2000.
Includes bibliographical references and index.
9781446280096 (ebook) : No price
Marketing.
Marketing--History.
Marketing--Philosophy.
HF5415 / .M32325 2010
658.8001