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Marketing theory [electronic resource] : a student text / edited by Michael J. Baker & Michael Saren.

Contributor(s): Material type: TextTextPublication details: Los Angeles : SAGE, 2010.Edition: 2nd edDescription: 1 online resource (xvii, 428 p.) : illISBN:
  • 9781446280096 (ebook) :
Subject(s): DDC classification:
  • 658.8001 23
LOC classification:
  • HF5415 .M32325 2010
Online resources:
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Previous ed.: 2000.

Includes bibliographical references and index.

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