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Handbook of marketing scales

Handbook of marketing scales multi-item measures for marketing and consumer behavior research. [electronic resource] : - 3rd ed. / [edited by] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. - Los Angeles, [Calif.] ; London : SAGE, 2011. - 1 online resource (xiv, 601 p.)

Previous ed.: published as by William O. Bearden and Richard G. Netemeyer. 1999.

Includes bibliographical references and index.

9781412996761 (ebook) : No price


Marketing research.
Consumer behavior--Research.

HF5415.3 / .B323 2011

658.83