Handbook of marketing scales
Bearden, William O., 1945-
Handbook of marketing scales multi-item measures for marketing and consumer behavior research / [electronic resource] : William O. Bearden, Richard G. Netemeyer. - 2nd ed. - Thousand Oaks, Calif. ; London : SAGE, c1999. - 1 online resource (xiv, 537 p.)
Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and indexes.
9781452224923 (ebook) : No price
Marketing research.
Consumer behavior--Research.
HF5415.3 / .B323 1999
658.83
Handbook of marketing scales multi-item measures for marketing and consumer behavior research / [electronic resource] : William O. Bearden, Richard G. Netemeyer. - 2nd ed. - Thousand Oaks, Calif. ; London : SAGE, c1999. - 1 online resource (xiv, 537 p.)
Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and indexes.
9781452224923 (ebook) : No price
Marketing research.
Consumer behavior--Research.
HF5415.3 / .B323 1999
658.83