Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.
Material type: TextPublication details: Thousand Oaks, Calif. ; London : SAGE, c1999.Edition: 2nd edDescription: 1 online resource (xiv, 537 p.)ISBN:- 9781452224923 (ebook) :
- 658.83 23
- HF5415.3 .B323 1999
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Published in cooperation with the Association for Consumer Research.
Includes bibliographical references and indexes.
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