Welcome to Central Library, SUST
Amazon cover image
Image from Amazon.com
Image from Google Jackets

Handbook of marketing scales [electronic resource] : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer.

By: Contributor(s): Material type: TextTextPublication details: Thousand Oaks, Calif. ; London : SAGE, c1999.Edition: 2nd edDescription: 1 online resource (xiv, 537 p.)ISBN:
  • 9781452224923 (ebook) :
Subject(s): DDC classification:
  • 658.83 23
LOC classification:
  • HF5415.3 .B323 1999
Online resources:
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
No physical items for this record

Published in cooperation with the Association for Consumer Research.

Includes bibliographical references and indexes.

There are no comments on this title.

to post a comment.