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New service development

New service development creating memorable experiences / [electronic resource] : editors, James Fitzsimmons & Mona J. Fitzsimmons. - Thosand Oaks, Calif. ; London : SAGE, c2000. - 1 online resource (xv, 328 p.) : ill.

Includes bibliographical references and index.

ISBN: 9781452205564 (ebook) : No price

Subjects--Topical Terms:
Service industries--Management.

LC Class. No.: HD9980.5 / .N48 2000

Dewey Class. No.: 658

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