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New service development [electronic resource] : creating memorable experiences / editors, James Fitzsimmons & Mona J. Fitzsimmons.

Contributor(s): Material type: TextTextPublication details: Thosand Oaks, Calif. ; London : SAGE, c2000.Description: 1 online resource (xv, 328 p.) : illISBN:
  • 9781452205564 (ebook) :
Subject(s): DDC classification:
  • 658 23
LOC classification:
  • HD9980.5 .N48 2000
Online resources:
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Includes bibliographical references and index.

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