New service development [electronic resource] : creating memorable experiences / editors, James Fitzsimmons & Mona J. Fitzsimmons.
Material type: TextPublication details: Thosand Oaks, Calif. ; London : SAGE, c2000.Description: 1 online resource (xv, 328 p.) : illISBN:- 9781452205564 (ebook) :
- 658 23
- HD9980.5 .N48 2000
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Includes bibliographical references and index.
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