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Consumer behavior I

Consumer behavior I research and influences / [electronic resource] : edited by Margaret K. Hogg. - London : SAGE, 2005. - 1 online resource (3 v. (various pagings)). - SAGE library in business and management . - SAGE library in business and management. .

Includes bibliographical references.

v. 1. Consumer behavior as a field of study -- v. 2. Consumer decision-making -- v. 3. Consumer socialization: childhood, children and families.

9781446261101 (ebook) : No price


Consumer behavior.

HF5415.32 / .C654 2005

658.8342