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International advertising

International advertising realities and myths / [electronic resource] : edited by John Philip Jones. - Thousand Oaks, Calif. ; London : SAGE, c2000. - 1 online resource (412 p.) : ill.

Includes bibliographical references and index.

ISBN: 9781452231334 (ebook) : No price

Subjects--Topical Terms:
Advertising.
Advertising media planning.
Comparative advertising.

LC Class. No.: HF5823 / .I59 2000

Dewey Class. No.: 659.1

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