International advertising (Record no. 21739)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00959pam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0001495 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160307115747.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120522s2000 caua fo| 001|0|eng|d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452231334 (ebook) : |
| Terms of availability | No price |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | StDuBDS |
| Language of cataloging | eng |
| Transcribing agency | StDuBDS |
| Description conventions | pn |
| Modifying agency | BD-SySUS |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | .I59 2000 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | International advertising |
| Medium | [electronic resource] : |
| Remainder of title | realities and myths / |
| Statement of responsibility, etc. | edited by John Philip Jones. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Thousand Oaks, Calif. ; |
| -- | London : |
| Name of publisher, distributor, etc. | SAGE, |
| Date of publication, distribution, etc. | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (412 p.) : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| Topical term or geographic name as entry element | Advertising media planning. |
| Topical term or geographic name as entry element | Comparative advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jones, John Philip. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Read Online / DOWNLOAD |
| Uniform Resource Identifier | <a href="http://knowledge.sagepub.com/view/international-advertising/SAGE.xml">http://knowledge.sagepub.com/view/international-advertising/SAGE.xml</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | |
No items available.