Hi-tech hi-touch branding :
Temporal, Paul.
Hi-tech hi-touch branding : creating brand power in the age of technology / Paul Temporal, K.C. Lee. - Singapore ; New York : Wiley, c2001. - x, 219 p. : ill. ; 24 cm.
Includes index.
0471845965 (cloth : alk. paper)
Branding (Marketing)
Electronic commerce.
658.827
Hi-tech hi-touch branding : creating brand power in the age of technology / Paul Temporal, K.C. Lee. - Singapore ; New York : Wiley, c2001. - x, 219 p. : ill. ; 24 cm.
Includes index.
0471845965 (cloth : alk. paper)
Branding (Marketing)
Electronic commerce.
658.827