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Hi-tech hi-touch branding : (Record no. 2392)

MARC details
000 -LEADER
fixed length control field 00645nam a2200193 a 4500
001 - CONTROL NUMBER
control field sulb49140
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130226s2001 si a 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471845965 (cloth : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- BD-SySUS
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Temporal, Paul.
245 10 - TITLE STATEMENT
Title Hi-tech hi-touch branding :
Remainder of title creating brand power in the age of technology /
Statement of responsibility, etc. Paul Temporal, K.C. Lee.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Singapore ;
-- New York :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent x, 219 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Electronic commerce.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lee, K. C.
Fuller form of name (Kwok Cheong)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 27/02/2013   658.827 TEH 0049140 26/02/2013 1 26/02/2013
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 27/02/2013   658.827 TEH 0046262 26/02/2013 2 26/02/2013
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 27/02/2013   658.827 TEH 0045453 26/02/2013 3 26/02/2013
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 27/02/2013   658.827 TEH 0045451 26/02/2013 4 26/02/2013
    Dewey Decimal Classification     Central Library, SUST Central Library, SUST General Stacks 27/02/2013   658.827 TEH 0045452 26/02/2013 5 26/02/2013