Media franchising
Johnson, Derek, 1979-
Media franchising creative license and collaboration in the culture industries / [electronic resource] : Derek Johnson. - New York : NYU PRESS, 2013. - 1 online resource (pages cm)
Includes bibliographical references and index.
Acknowledgments -- Introduction: an industrial way of life -- Imagining the franchise : structures, social relations, and cultural work -- From ownership to partnership : the institutionalization of franchise relations -- Sharing worlds : difference, deference, and the creative context of franchising -- "A complicated genesis" : transnational production and transgenerational marketing -- Occupying industries : the collaborative labor of enfranchised consumers -- Conclusion: future exchanges and iterations -- Notes -- Index -- About the author.
9780814743492 0814743471
Franchises (Retail trade)
Cultural industries.
Electronic books.
HD9999.C9472 / J64 2013
658.8/708
Media franchising creative license and collaboration in the culture industries / [electronic resource] : Derek Johnson. - New York : NYU PRESS, 2013. - 1 online resource (pages cm)
Includes bibliographical references and index.
Acknowledgments -- Introduction: an industrial way of life -- Imagining the franchise : structures, social relations, and cultural work -- From ownership to partnership : the institutionalization of franchise relations -- Sharing worlds : difference, deference, and the creative context of franchising -- "A complicated genesis" : transnational production and transgenerational marketing -- Occupying industries : the collaborative labor of enfranchised consumers -- Conclusion: future exchanges and iterations -- Notes -- Index -- About the author.
9780814743492 0814743471
Franchises (Retail trade)
Cultural industries.
Electronic books.
HD9999.C9472 / J64 2013
658.8/708