Media franchising [electronic resource] : creative license and collaboration in the culture industries / Derek Johnson.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780814743492
- 0814743471
- 658.8/708 23
- HD9999.C9472 J64 2013
Includes bibliographical references and index.
Acknowledgments -- Introduction: an industrial way of life -- Imagining the franchise : structures, social relations, and cultural work -- From ownership to partnership : the institutionalization of franchise relations -- Sharing worlds : difference, deference, and the creative context of franchising -- "A complicated genesis" : transnational production and transgenerational marketing -- Occupying industries : the collaborative labor of enfranchised consumers -- Conclusion: future exchanges and iterations -- Notes -- Index -- About the author.
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