Your ad here
Serazio, Michael.
Your ad here the cool sell of guerrilla marketing / [electronic resource] : Michael Serazio. - New York : New York University Press, [2013] - 1 online resource (x, 227 pages ) - Postmillenial pop .
Includes bibliographical references (pages 203-215) and index.
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
9780814764947 0814745474
Marketing--Technological innovations.
Marketing.
Electronic books.
HF5415 / .S373 2013
658.8
Your ad here the cool sell of guerrilla marketing / [electronic resource] : Michael Serazio. - New York : New York University Press, [2013] - 1 online resource (x, 227 pages ) - Postmillenial pop .
Includes bibliographical references (pages 203-215) and index.
Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.
9780814764947 0814745474
Marketing--Technological innovations.
Marketing.
Electronic books.
HF5415 / .S373 2013
658.8