Your ad here (Record no. 32580)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01464nam a22003377a 4500 |
| 001 - CONTROL NUMBER | |
| control field | sulb-eb0011289 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | BD-SySUS |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160404144531.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121025s2013 nyu o 00 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780814764947 |
| International Standard Book Number | 0814745474 |
| Canceled/invalid ISBN | 9780814745472 (cl : alk. paper) |
| Canceled/invalid ISBN | 9780814785904 (pb : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | MdBmJHUP |
| Transcribing agency | MdBmJHUP |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .S373 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Serazio, Michael. |
| 245 10 - TITLE STATEMENT | |
| Title | Your ad here |
| Medium | [electronic resource] : |
| Remainder of title | the cool sell of guerrilla marketing / |
| Statement of responsibility, etc. | Michael Serazio. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | New York University Press, |
| Date of publication, distribution, etc. | [2013] |
| Place of manufacture | (Baltimore, Md. : |
| Manufacturer | Project MUSE, |
| Date of manufacture | 2015) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource (x, 227 pages ) |
| 490 0# - SERIES STATEMENT | |
| Series statement | Postmillenial pop |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 203-215) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Description based on print version record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Technological innovations. |
| Topical term or geographic name as entry element | Marketing. |
| 655 #7 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic books. |
| Source of term | local |
| 710 2# - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Project Muse. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Public note | Full text available: |
| Uniform Resource Identifier | <a href="https://muse.jhu.edu/books/9780814764947/">https://muse.jhu.edu/books/9780814764947/</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | |
No items available.