Wal-Mart wars
Massengill, Rebekah Peeples, 1975-
Wal-Mart wars moral populism in the twenty-first century / [electronic resource] : Rebekah Peeples Massengill. - New York : New York University Press, [2013] - 1 online resource (xvii, 225 pages )
Includes bibliographical references (p.ages 205-213) and index.
Acknowledgments -- Preface -- Why should we care about the Wal-Mart debate? -- Constructing moral markets -- Contextualizing the Wal-Mart wars -- Competing frameworks for market morality -- Individuals and communities -- Thrift and benevolence -- Freedom and fairness -- Market morality in media and politics -- How Wal-Mart wins the war of words -- Moral populism in the twenty-first century -- Appendix: Methodology -- Notes -- Bibliography -- Index -- About the author.
9780814763353 0814763332
Wal-Mart (Firm)
Marketing--Political aspects.
Marketing--Moral and ethical aspects.
Retail trade.
Electronic books.
HF5429 / .M337 2013
658.8/7
Wal-Mart wars moral populism in the twenty-first century / [electronic resource] : Rebekah Peeples Massengill. - New York : New York University Press, [2013] - 1 online resource (xvii, 225 pages )
Includes bibliographical references (p.ages 205-213) and index.
Acknowledgments -- Preface -- Why should we care about the Wal-Mart debate? -- Constructing moral markets -- Contextualizing the Wal-Mart wars -- Competing frameworks for market morality -- Individuals and communities -- Thrift and benevolence -- Freedom and fairness -- Market morality in media and politics -- How Wal-Mart wins the war of words -- Moral populism in the twenty-first century -- Appendix: Methodology -- Notes -- Bibliography -- Index -- About the author.
9780814763353 0814763332
Wal-Mart (Firm)
Marketing--Political aspects.
Marketing--Moral and ethical aspects.
Retail trade.
Electronic books.
HF5429 / .M337 2013
658.8/7