Wal-Mart wars [electronic resource] : moral populism in the twenty-first century / Rebekah Peeples Massengill.

Includes bibliographical references (p.ages 205-213) and index.

Acknowledgments -- Preface -- Why should we care about the Wal-Mart debate? -- Constructing moral markets -- Contextualizing the Wal-Mart wars -- Competing frameworks for market morality -- Individuals and communities -- Thrift and benevolence -- Freedom and fairness -- Market morality in media and politics -- How Wal-Mart wins the war of words -- Moral populism in the twenty-first century -- Appendix: Methodology -- Notes -- Bibliography -- Index -- About the author.

Description based on print version record.