Rural marketing :
Velayudhan, Sanal Kumar, 1955-
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2002. - 196 p. : ill. ; 23 cm.
Includes bibliographical references (p. [191]-196).
076199565X 0761995668 (pbk.)
Marketing--India.
Consumer behavior--India.
India--Rural conditions.
658.8700954091734
Rural marketing : targeting the non-urban consumer / Sanal Kumar Velayudhan. - New Delhi ; Thousand Oaks, Calif. : Response Books, 2002. - 196 p. : ill. ; 23 cm.
Includes bibliographical references (p. [191]-196).
076199565X 0761995668 (pbk.)
Marketing--India.
Consumer behavior--India.
India--Rural conditions.
658.8700954091734