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Strategic market management /

Aaker, David A.

Strategic market management / David A. Aaker. - 5th ed. - New York : J. Wiley & Sons, c1998. - xiv, 330 p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 0471177431 (pbk. : alk. paper)

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .A23 1998

Dewey Class. No.: 658.8

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