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Strategic market management / David A. Aaker.

By: Material type: TextTextPublication details: New York : J. Wiley & Sons, c1998.Edition: 5th edDescription: xiv, 330 p. : ill. ; 23 cmISBN:
  • 0471177431 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.13 .A23 1998
Online resources:
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books Central Library, SUST General Stacks 658.8 AAS (Browse shelf(Opens below)) 1 Available 0032336
Books Books Central Library, SUST General Stacks 658.8 AAS (Browse shelf(Opens below)) 2 Available 0032337
Books Books Central Library, SUST General Stacks 658.8 AAS (Browse shelf(Opens below)) 3 Available 0046264

Includes bibliographical references and index.

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