The cycle
Kaiser, Michael M.
The cycle a practical approach to managing arts organizations / [electronic resource] : Michael M. Kaiser with Brett E. Egan. - Waltham, Massachusetts : Brandeis University Press, [2013] - 1 online resource (187 pages )
Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.
9781611684780 1611684781
Performing arts--Management.
Electronic books.
PN1584 / .K245 2013
791/.068
The cycle a practical approach to managing arts organizations / [electronic resource] : Michael M. Kaiser with Brett E. Egan. - Waltham, Massachusetts : Brandeis University Press, [2013] - 1 online resource (187 pages )
Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.
9781611684780 1611684781
Performing arts--Management.
Electronic books.
PN1584 / .K245 2013
791/.068