The cycle [electronic resource] : a practical approach to managing arts organizations / Michael M. Kaiser with Brett E. Egan.
Material type: TextPublication details: Waltham, Massachusetts : Brandeis University Press, [2013] 2015)Description: 1 online resource (187 pages )ISBN:- 9781611684780
- 1611684781
- 791/.068 23
- PN1584 .K245 2013
Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.
Description based on print version record.
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