Marketing death
Chan, Cheris Shun-ching.
Marketing death culture and the making of a life insurance market in China / [electronic resource] : Cheris Shun-ching Chan. - New York ; Oxford : Oxford University Press, 2012. - 1 online resource. : ill.
Includes bibliographical references.
Drawing on rich ethnographic data, this book documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
9780199951154 (ebook) : No price
Life insurance--Social aspects--China.
HG9169 / .C48 2012
368.3200951
Marketing death culture and the making of a life insurance market in China / [electronic resource] : Cheris Shun-ching Chan. - New York ; Oxford : Oxford University Press, 2012. - 1 online resource. : ill.
Includes bibliographical references.
Drawing on rich ethnographic data, this book documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
9780199951154 (ebook) : No price
Life insurance--Social aspects--China.
HG9169 / .C48 2012
368.3200951