Marketing death [electronic resource] : culture and the making of a life insurance market in China / Cheris Shun-ching Chan.
Material type: TextPublication details: New York ; Oxford : Oxford University Press, 2012.Description: 1 online resource. : illISBN:- 9780199951154 (ebook) :
- 368.3200951 23
- HG9169 .C48 2012
Drawing on rich ethnographic data, this book documents the processes and politics through which local cultures shape the way a market is formed and thereby sheds light on the dynamics through which modern capitalist enterprises diffuse insurance to regions with different cultural traditions.
Description based on online resource; title from PDF title page (viewed on Apr. 26, 2012).
Includes bibliographical references.
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