Social marketing and public health
Social marketing and public health theory and practice / [electronic resource] :
edited by Jeff French with Clive Blair-Stevens, Dominic McVey Rowena Merritt.
- Oxford : Oxford University Press, 2010.
- 1 online resource (xiv, 351 p.) : ill.
Includes bibliographical references and index.
Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
9780191720413 (ebook) : No price
Health planning.
Social marketing.
Communication in public health.
Health promotion.
RA410.56
362.10688
Includes bibliographical references and index.
Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.
9780191720413 (ebook) : No price
Health planning.
Social marketing.
Communication in public health.
Health promotion.
RA410.56
362.10688