Social marketing and public health [electronic resource] : theory and practice / edited by Jeff French with Clive Blair-Stevens, Dominic McVey Rowena Merritt.

Contributor(s):

Material type: Text

TextPublication details: Oxford : Oxford University Press, 2010.Description: 1 online resource (xiv, 351 p.) : illISBN:

9780191720413 (ebook) :

Subject(s):

Additional physical formats: Print version: No titleDDC classification:

362.10688 22

LOC classification:

RA410.56

Online resources:

Oxford scholarship online

Summary: Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.

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Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.

Description based on print version record.

Includes bibliographical references and index.

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