Reconnecting marketing to markets
Reconnecting marketing to markets [electronic resource] /
edited by Luis Araujo, John Finch, Hans Kjellberg.
- Oxford : Oxford University Press, 2010.
- 1 online resource (xv, 275 p.) : ill.
Includes bibliographical references and index.
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
9780191738043 (ebook) : No price
Marketing--Philosophy.
Marketing--Social aspects.
HF5415 / .R43 2010
658.8001
Includes bibliographical references and index.
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.
9780191738043 (ebook) : No price
Marketing--Philosophy.
Marketing--Social aspects.
HF5415 / .R43 2010
658.8001