Reconnecting marketing to markets [electronic resource] / edited by Luis Araujo, John Finch, Hans Kjellberg.

Contributor(s):

Material type: Text

TextPublication details: Oxford : Oxford University Press, 2010.Description: 1 online resource (xv, 275 p.) : illISBN:

9780191738043 (ebook) :

Subject(s):

Additional physical formats: Print version: No titleDDC classification:

658.8001 23

LOC classification:

HF5415 .R43 2010

Online resources:

Oxford scholarship online

Summary: This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

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This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

Description based on print version record.

Includes bibliographical references and index.

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